End-User Market Assessment for Advanced Biomass Stoves - Summary Report (2.00 MB) (May 29, 2014)
The principal objective of this study was to identify the target market and assess the commercial market potential for advanced biomass stoves. A mixed methodology was used, with a quantitative household survey and a set of qualitative focus group discussions. In addition secondary literature and national household statistics were used for the market segmentation. In the end, four validated primary target market segments were identified and one secondary market segment. This study was conducted by Emerging Markets Consulting (EMC).
The principal objective of this study was to identify the target market and assess the commercial market potential for advanced biomass stoves. A mixed methodology was used, with a quantitative household survey and a set of qualitative focus group discussions. In addition secondary literature and national household statistics were used for the market segmentation. In the end, four validated primary target market segments were identified and one secondary market segment. This study was conducted by Emerging Markets Consulting (EMC).
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